How do I get my customers to remember me? How do I increase loyalty in my existing customers?
- Instill in your customers a sense of shared values by being the one that provides them with the lifestyle they prefer.
- Provide a consistently positive emotional experience that is related to your brand.
- Create a hands-on, satisfying experience, which includes your product or services.
Instill a sense of shared values
According to a study published in the Harvard Business Review, the strongest single driver of brand loyalty was a sense of shared values. The result of that feeling of shared values? More than 120% increase in brand purchases than other, unengaged customers.
Provide your customers with an enduring and useful sense of positive experience with you. That's right! Open their beer for them! A bottle opener with your logo will provide a memorable, enjoyable experience for them every time the open a bottle of beer.
Stock wall mounted bottle openers for your local college or professional sports team. Stock a bottle opener with your custom logo or saying.
Consistently positive emotional experience
Lifetime customer loyalty comes through providing your customer an on-going experience with you that is emotionally positive. According to The Intuitive Customer This can be as simple as the first mouthful of their favorite beer, or the nostalgic sound of a bottle being opened. Couple the crack of a beer opening with your brand or logo, and you just happen to co-opt one of the most emotionally satisfying events in every person's day.
Make a hands-on, satisfying experience
For many reasons that scientists have yet to discover, the most memorable experiences are ones that involve touch and tactile interaction with physical objects. Putting coins in a vending machine, holding hands with your girlfriend, riding in a car with well-tuned exhaust, etc. Interestingly, the effort to open a bottle of beer is absolutely one of those things.
Provide your customer with a bottle opener with your name or logo. and you intertwine yourself in that daily process so completely that you become the provider of that memory. I can think of few ways to engage your customers more completely than to be the one that helps them open every beer they choose to drink!